The Fashion Challenge

Recently, we were shooting a collection of social content and broadcast interstitials for NBCUniversal’s E! channel at Virgin Australia Melbourne Fashion Festival - and we found ourselves with a few minutes up our sleeve between runway shows.

Rather than waste those precious minutes - and we do mean minutes… five to be exact - we decided to see if we could issue ourselves a fun challenge.

Could we shoot a professional style fashion video with host Ksenija Lukich in five minutes in less than desirable conditions?

With absolutely no planning, no lights, terribly overcast weather, the wrong type of wardrobe for video, no hair & makeup, an amazing model and the amazing power of modern post production, this is the result.

We’re pretty happy with it. Imagine what we could do if we planned it.