OUR FAVOURITE CHRISTMAS VIDEO CAMPAIGN

Felicia Rusher is a beautiful illustrator and Founder of I Still Call AUSTRALIA Home.com, who is dedicated to sourcing and curating the best Australian gifts for overseas. From their base on the sunny Gold Coast, Felicia and her team love sharing Australian gifts and gift hampers with loved ones and specialise in overseas delivery. The I Still Call AUSTRALIA Home.com company ethos is all about sparking joy and delight, so when Felicia approached Hello TV with an idea about turning her whimsical illustrations into a Christmas campaign video, we jumped at the chance.

There’s no doubt animated videos are a powerful way to engage your customers, but using Felicia’s charming, watercolour figures of Kristy Koala and her family brought some extra Christmas magic to this campaign. Collaborating with Felicia we turned a storyboard into a film that tapped into the heart of the brand - celebrating Australian flora and fauna, sharing love and joy and a little slice of home from afar. The result was a heartwarming film, ‘I Still Believe in Santa’.

Working with visual artists brings an intimacy and emotional element to branded video content that is difficult to match, making it a unique and special way to connect with your customers. We can’t wait to work with Felicia on her next campaign!