CASE STUDY
Enhancing Literary Experiences with Engaging Video Content.
Our collaboration with Hachette has spanned various projects, each aimed at elevating their brand presence and engaging their community through impactful video content.
From live events to title launch videos, we have partnered with Hachette to create a diverse array of video assets tailored to their unique needs and goals.
New Title Launch Kits
Understanding the need for scalable and repeatable marketing solutions, we worked with Hachette to develop the New Title Launch Kit system to quickly and efficiently add video assets to the marketing campaign of any new book release.
The NTLK is a templated production system that expedites production without repeating creative and massively reducing the time from brief to delivery.
Each execution features multiple deliverables to extend the reach of every campaign to all of Hachette’s marketing channels, including the exceedingly popular BookTok.
The kits often stars the author and can be shot in practically any location.
Esteemed authors such as Peter FitzSimons, Norman Swan, Matt Okine, Gretel Killeen, and Sam Mac have all been featured, bringing a personal and engaging touch to the launch trailers.
Sizzle Reels
To support Hachette's live conference events, we produce high-energy sizzle reels showcasing their upcoming releases.
These dynamic motion graphics videos offer a sneak peek of their highly anticipated book release schedule - generating buzz and anticipation among key stakeholders.
Live Book Launches
One of the standout moments in our collaboration was covering the midnight book launch event for ‘Iron Flame’ by Rebecca Yarros at Dymocks in Sydney.
Capturing the excitement and anticipation of fans, this video asset helped catapult the book to astronomical sales and commemorate a significant release event.
Programs and Awards
Hello has developed video assets for various Hachette programs and awards, including The Richell Prize, In The Books, and Inside The Publisher.
These videos highlight the importance of these initiatives to the literary community and showcase Hachette's commitment to supporting and recognizing talent.
Distribution Hub Tours
Understanding the importance of transparency and operational efficiency, we produced tours of Hachette's distribution hub.
These videos offer a behind-the-scenes look at the logistics that ensure Hachette's publications reach readers without a hitch.
Virtual Conference Events
During the COVID-19 pandemic, we leveraged our expertise in virtual events to produce multiple online conference events for Hachette.
These virtual gatherings enabled Hachette to continue to engage key stakeholders, showcasing new books and facilitating author interactions despite social distancing measures.
Conclusion
Our multifaceted partnership with Hachette demonstrates our ability to create versatile and impactful video content that meets various needs. Whether it's promoting new titles, enhancing HR initiatives, or adapting to unprecedented challenges like the COVID-19 pandemic, we've been proud to support Hachette in their mission to bring compelling literary experiences to life.
Partner with hello
Our collaborative approach ensures seamless integration with any of Hachette departments, streamlining content creation and maximizing efficiency.
We translate your vision into impactful content that resonates with your target audience and delivers measurable results.
Hello can help supercharge your content strategy.
Our Work with Hachette
This promo trailer is part of our New Title Launch Kit system for Hachette, and was shot in their offices before being handed to our motion graphics team to place author Peter Fitzsimons in the middle of the desert.